NgoSeptemba 27, iNkomfa yokuqala yaBahwebi baseTshayina yoLondolozo lweMobil 1 yabanjwa ngempumelelo eChangsha. I-Shanghai Fortune Industrial Development Co., Ltd. (emva koku ebizwa ngokuba yi-Fortune) uSekela Mlawuli Jikelele weSigqeba uZhao Jie, ExxonMobil (e-China) Investment Co., Ltd. UMlawuli Jikelele we-Strategic Alliance uXu Quan, iNgcali yeSisombululo seShishini leTencent Smart uTang Ning, " Inkonzo yeAuto u-Hu Junbo, umseki kunye ne-CEO yeHlabathi”, uCai Jiahao, umphathi jikelele we-Hunan Xingfu, kunye nabanye bebezimase lo msitho kwaye babelane nabanini-venkile abangaphezu kwekhulu abasuka kwiPhondo laseHunan ngendlela yophuhliso lwentengiso yasemva kweemoto kunye nenkqubo yenkxaso ye. ukugcinwa kunye nokukhethwa kweMobil No. 1 imoto kwaye wayikhulula. Umgaqo-nkqubo wotyalo-mali wamva nje.
Ukuthatha i-Changsha njengesiqalo, ukugcinwa kwe-Mobil 1 kuya kuphunyezwa kwisicwangciso sokukhuthaza utyalo-mali kumaphondo abalulekileyo kulo lonke ilizwe, kunye nokukhuthazwa kotyalo-mali ngaphandle kwe-intanethi kuya kungena eShaanxi, Hebei, Hubei, Jiangsu, Sichuan, Guangdong nakwezinye iindawo. Abanini beevenkile ngabom banokutsalela umnxeba wotyalo-mali (400-819-3666), okanye ungene kwiwebhusayithi esemthethweni ye-Fuchuang (www.fuchuang.com), kwaye ulandele “i-akhawunti esemthethweni ye-Fuchuang micro” yoluntu ukuze ubhalise kwaye uthathe inxaxheba.
Ixhaswa yi-ExxonMobil ukwenza inkqubo yenkonzo ekhethiweyo
I-Mobil yeNombolo ye-1 yokugcinwa kwemoto ixhaswa yi-ExxonMobil kwaye ine-brand yokuqokelela enzulu kunye nesiseko somsebenzisi. Yinkonzo yokuqala yedijithali kunye nehlanganisiweyo yenkonzo yokugcinwa kweemoto ekhokelwa luphawu olungasentla.
Ngo-2020, kunye nohlaziyo olubanzi kunye nokuphuculwa kwe-Mobil No. 1 uphawu lokugcinwa kwemoto kunye nokuqaliswa kwenkqubo ye-franchise egxile kwiivenkile ezikhethiweyo, ukukhuthazwa kotyalo-mali kwilizwe lonke kunye nemisebenzi ephuculweyo iya kuqhubeka nokukhawuleza. Kunyaka odlulileyo, ukugcinwa kwe-Mobil No. 1 imoto kuxhomekeke kwinkqubo yenkonzo yokukhetha "iichwephesha ezikhethiweyo, iimveliso ezikhethiweyo, iinkonzo ezikhethiweyo, kunye namalungu akhethiweyo" ukupholisa ngokuqhubekayo amandla evenkile. Ukususela ekupheleni kukaJulayi walo nyaka, bezingaphezu kwama-33 000 iivenkile ezikhethiweyo ezikhethiweyo, iivenkile eziqinisekisiweyo, neevenkile zentsebenziswano kwilizwe lonke, yaye ukwaneliseka kwabasebenzisi bekungaphezu kwama-99%. Ngo-2030, inani le-Mobil 1 yokugcina izitolo liya kufikelela kwi-4,000, kwaye inani elipheleleyo leevenkile ze-intanethi liya kudlula i-50,000.
Inkxaso yenkonzo ejikelezayo ixhobisa iivenkile ukuba ziphucule ngokukhawuleza
“Kulunge ngakumbi ukufundisa abantu indlela yokuloba kunokufundisa abantu indlela yokuloba.” Ukugcinwa kweMobil No. 1 imoto iya kubonelela ngenkxaso epheleleyo kwiinkalo ezine zokubeka uphawu, i-chaining, standardization, kunye ne-digitization of outlets, ukunceda ukuvulwa kunye nokusebenza kweevenkile ezintsha, kunye nokufezekisa ngokwenene "ukukhanga abathengi, ukukhonza abathengi, kunye nokugcina. abathengi”.
Okwangoku, ukugcinwa kweMobil No. 1 imoto kuye kwaqulunqa inkqubo yenkxaso ebanzi kwiivenkile ezikhethiweyo, ezibandakanya iinkalo ezisibhozo ezibandakanya umfanekiso we-brand, imodeli yeshishini, ukukhethwa kwendawo kunye nokwakhiwa, inkxaso yokubonelela, ukuthengiswa kweevenkile, abacebisi bokusebenza, uqeqesho lwabasebenzi, kunye no. inkxaso yenkqubo. Ukuphucula ngokugqibeleleyo olona khuphiswano lweevenkile.
Ngoshishino lwalo oluphezulu kunye nomfanekiso we-brand ogqwesileyo, ukugcinwa kwe-Mobil No. Ubume bevenkile, indawo yokwamkela, indawo yokuphumla abakhweli, kunye neendawo zokusebenza zahlulwe ngokucacileyo, kwaye indawo yevenkile icocekile kwaye icocekile. Ikhono, kodwa ngakumbi ngokuhambelana nelangoku
Ngokubhekiselele kwimisebenzi yevenkile, iqela leengcali ezivela kwi-Mobil No. 1 umbutho wokulondoloza watyelela iivenkile zomgca wokuqala ukuphuhlisa, ukuvavanya, kunye nemveliso yenkqubo yokhetho esemgangathweni kunye necwangcisiweyo yokusebenza kunye nencwadana yokulawula, equka imilinganiselo emininzi efana ne-brand, ukusekwa kwevenkile. , ukusebenza, kunye nenkqubo. , Ukunciphisa ngempumelelo ubunzima bokusebenza kwevenkile kunye nolawulo. Kwangaxeshanye, abacebisi bomsebenzi okhethekileyo batyelela rhoqo ivenkile ukuze bafumane isikhokelo esisemgangathweni esisisiseko kunye nesikhokelo esikhethekileyo sokuphucula inzuzo ukunceda ivenkile iphumeze imigangatho yolawulo lwejoloji, ulawulo lwenkqubo kunye nemisebenzi eyahlukeneyo yokuthengisa.
Ukongezelela, i-Mobil ye-1 yokugcinwa kwemoto ikwabonelela ngenkqubo yokuxhotyiswa kwentengiso kunye nenkxaso yesixhobo kwiivenkile, ivula ikhonkco elipheleleyo lokuthengisa i-intanethi kunye ne-intanethi, kunye nokwandisa iziteshi zokuthengwa kwevenkile. Ngexesha le-618 kulo nyaka, ngemisebenzi yokuthengisa ye-intanethi ye-mall, ivenkile ethile yokukhetha e-Yichang iguqule ii-odolo ezincinci ze-100, kwaye ivenkile ethile ekhethiweyo e-Hunan ifumene ii-odolo ezingaphezu kwekhulu zokulungisa kwiintsuku nje ze-3 emva kwayo. uye kwi-intanethi, kwaye ingeniso idlule i-50,000 ekusebenzeni.
Ngenxa yezakhono ezingalinganiyo zabasebenzi basevenkileni, umjikelo omde woqeqesho lwabasebenzi, kunye nezinga eliphezulu lengeniso, iMobil 1 Maintenance iphumelele inkqubo yoqeqesho ebanzi kunye nenkqubo yoqinisekiso lwezenzululwazi ukuze kuphuculwe izakhono zabasebenzi kulawulo lwenkonzo, iteknoloji yokugcina, kunye nobuhle. iteknoloji yokucoca. Kwangaxeshanye, idala indlela ecacileyo yophuhliso lwekhondo kubasebenzi kwaye iqonda ukujikeleziswa kweetalente ezivaliweyo kwinkqubo.
Okwangoku, iikhosi ezingaphezu kwe-80 ziye zaphuhliswa, kwaye abantu abangaphezu kwe-10,000 baye baqeqeshwa kwi-intanethi nangaphandle kwe-intanethi, kwaye uqeqesho lwangaphambi kokuvula lufikelele kwi-100%. Kufanelekile ukukhankanya ukuba iZiko leTekhnoloji ye-Shanghai Operation lifakwe ngokusemthethweni ekusebenzeni. Kwixesha elizayo, iZiko leTekhnoloji laseShanghai liza kubonelela ngeevenkile ngeenkonzo zoqeqesho lobuchwephesha kubandakanya ukusebenza kwevenkile, ukuqinisekiswa komsebenzi, inkonzo kunye nolawulo, itekhnoloji kunye nokucocwa kobuhle ngokusebenzisa iikhosi zokusasazwa kwe-intanethi, imisebenzi yethiyori engaxhunyiwe kwi-intanethi, uqeqesho olukhethekileyo kunye nenkxaso yobugcisa ekude.
Misela iibenchmarks zeshishini kwaye nisebenze kunye ukuphumelela ikamva
Kwixesha elizayo, ukugcinwa kweMobil No. 1 imoto kuya kudibanisa ngakumbi izixhobo eziluncedo, ngokuqhubekayo ukuphucula inkxaso yenkonzo, kunye nokuxhobisa ngakumbi ivenkile ukusuka kucwangciso lwangaphambili kunye nophuhliso lweshishini ukuya kumjikelo opheleleyo wekhonkco lokuphucula ukusebenza kakuhle. Ndijonge phambili kwiMobil Nombolo yoku-1 yokugcinwa kwemoto kunye namaqabane anengqondo efanayo ukusebenzisana nokuphumelela, kunye nokukhapha ubomi beemoto ezingakumbi!
Ixesha lokuposa: Oct-11-2021