NgoSeptemba 27, iNkomfa yokuqala yaBahwebi baseTshayina yoLondolozo lweMobil 1 yabanjwa ngempumelelo eChangsha. I-Shanghai Fortune Industrial Development Co., Ltd. (emva koku ebizwa ngokuba yi-Fortune) uSekela Mlawuli Jikelele we-Zhao Jie, i-ExxonMobil (e-China) Investment Co., Ltd. Umphathi jikelele we-Strategic Alliance u-Xu Quan, iNgcali ye-Tencent Smart Retail Industry Solution u-Tang Ning, "Inkonzo ye-Auto u-Hu Junbo, umseki kunye ne-CEO yeHlabathi", uCaiing umphathi jikelele kunye no-CEO okwabelwana ngawo kwi-World, uCai Jiaha kunye nomphathi jikelele we-Hunao kunye nabanye. ngaphezu kwekhulu abanini beevenkile ukusuka kwiPhondo Hunan intsingiselo yophuhliso lwe-automotive aftermarket kunye nenkqubo yenkxaso yokugcinwa kunye nokukhethwa kweMobil No. 1 imoto kwaye wayikhulula. Umgaqo-nkqubo wotyalo-mali wamva nje.
Ukuthatha i-Changsha njengesiqalo, ukugcinwa kwe-Mobil 1 kuya kuphunyezwa kwisicwangciso sokukhuthaza utyalo-mali kumaphondo abalulekileyo kulo lonke ilizwe, kunye nokukhuthazwa kotyalo-mali ngaphandle kwe-intanethi kuya kungena eShaanxi, Hebei, Hubei, Jiangsu, Sichuan, Guangdong nakwezinye iindawo. Abanini beevenkile ngabom banokutsalela umnxeba wotyalo-mali (400-819-3666), okanye ungene kwiwebhusayithi esemthethweni ye-Fuchuang (www.fuchuang.com), kwaye ulandele “i-akhawunti esemthethweni ye-Fuchuang micro” yoluntu ukuze ubhalise kwaye uthathe inxaxheba.
Ixhaswa yi-ExxonMobil ukwenza inkqubo yenkonzo ekhethiweyo
I-Mobil yeNombolo ye-1 yokugcinwa kwemoto ixhaswa yi-ExxonMobil kwaye ine-brand yokuqokelela enzulu kunye nesiseko somsebenzisi. Yinkonzo yokuqala yedijithali kunye nehlanganisiweyo yenkonzo yokugcinwa kweemoto ekhokelwa luphawu olungasentla.
Ngo-2020, kunye nohlaziyo olubanzi kunye nokuphuculwa kwe-Mobil No. 1 uphawu lokugcinwa kwemoto kunye nokuqaliswa kwenkqubo ye-franchise egxile kwiivenkile ezikhethiweyo, ukukhuthazwa kotyalo-mali kwilizwe lonke kunye nemisebenzi ephuculweyo iya kuqhubeka nokukhawuleza. Kunyaka odlulileyo, ukugcinwa kwe-Mobil No. 1 imoto kuxhomekeke kwinkqubo yenkonzo yokukhetha "iichwephesha ezikhethiweyo, iimveliso ezikhethiweyo, iinkonzo ezikhethiweyo, kunye namalungu akhethiweyo" ukupholisa ngokuqhubekayo amandla evenkile. Ukususela ekupheleni kukaJulayi walo nyaka, bezingaphezu kwama-33 000 iivenkile ezikhethiweyo ezikhethiweyo, iivenkile eziqinisekisiweyo, neevenkile zentsebenziswano kwilizwe lonke, yaye ukwaneliseka kwabasebenzisi bekungaphezu kwama-99%. Ngo-2030, inani le-Mobil 1 yokugcina izitolo liya kufikelela kwi-4,000, kwaye inani elipheleleyo leevenkile ze-intanethi liya kudlula i-50,000.
Inkxaso yenkonzo ejikelezayo ixhobisa iivenkile ukuba ziphucule ngokukhawuleza
“Kulunge ngakumbi ukufundisa abantu indlela yokuloba kunokufundisa abantu indlela yokuloba.” Ukugcinwa kwe-Mobil No. 1 imoto iya kunika inkxaso epheleleyo kwiinkalo ezine zokubeka uphawu, ukudibanisa, ukulinganisa, kunye nokufakwa kwedijithali kwiivenkile, ukuncedisa ukuvulwa kunye nokusebenza kweevenkile ezintsha, kunye nokufezekisa ngokwenene "ukukhanga abathengi, ukukhonza abathengi, kunye nokugcina abathengi".
Okwangoku, ukugcinwa kwe-Mobil No. 1 imoto yenze inkqubo yokuxhasa ebanzi kwiivenkile ezikhethiweyo, ezibandakanya iinkalo ezisibhozo ezibandakanya umfanekiso we-brand, imodeli yeshishini, ukukhethwa kwendawo kunye nokwakhiwa, ukuxhaswa kwenkxaso yokubonelela, ukuthengiswa kwevenkile, abacebisi bokusebenza, uqeqesho lwabasebenzi, kunye nenkxaso yenkqubo. Ukuphucula ngokugqibeleleyo olona khuphiswano lweevenkile.
Ngoshishino lwalo oluphezulu kunye nomfanekiso we-brand ogqwesileyo, ukugcinwa kwe-Mobil No. Ubume bevenkile, indawo yokwamkela, indawo yokuphumla abakhweli, kunye neendawo zokusebenza zahlulwe ngokucacileyo, kwaye indawo yevenkile icocekile kwaye icocekile. Ikhono, kodwa ngakumbi ngokuhambelana nelangoku
Ngokubhekiselele kwimisebenzi yevenkile, iqela leengcali ezivela kwi-Mobil No. 1 intlangano yokugcina indwendwele izitolo zomgca wokuqala ukuphuhlisa, ukuvavanya, kunye nokukhutshwa kwenkqubo yokukhetha esemgangathweni kunye nenkqubo ecwangcisiweyo yokusebenza kunye nencwadana yokulawula, ehlanganisa imilinganiselo emininzi efana ne-brand, ukusekwa kwevenkile, ukusebenza kunye nenkqubo. , Ukunciphisa ngempumelelo ubunzima bokusebenza kwevenkile kunye nolawulo. Kwangaxeshanye, abacebisi bomsebenzi okhethekileyo batyelela rhoqo ivenkile ukuze bafumane isikhokelo esisemgangathweni esisisiseko kunye nesikhokelo esikhethekileyo sokuphucula inzuzo ukunceda ivenkile iphumeze imigangatho yolawulo lwejoloji, ulawulo lwenkqubo kunye nemisebenzi eyahlukeneyo yokuthengisa.
Ukongezelela, i-Mobil ye-1 yokugcinwa kwemoto ikwabonelela ngenkqubo yokuxhotyiswa kwentengiso kunye nenkxaso yesixhobo kwiivenkile, ivula ikhonkco elipheleleyo lokuthengisa i-intanethi kunye ne-intanethi, kunye nokwandisa iziteshi zokuthengwa kwevenkile. Ngexesha le-618 lalo nyaka, ngemisebenzi yokuthengisa ye-intanethi ye-mall, ivenkile ethile yokukhetha e-Yichang iguqule ii-odolo ze-100 zokugcinwa ezincinci, kwaye ivenkile ethile yokukhetha e-Hunan ifumene imiyalelo yokulondoloza ngaphezu kwekhulu ngeentsuku nje ze-3 emva kokuba ihambe kwi-intanethi, kwaye i-turnover yadlula i-50,000 ekusebenzeni.
Ngenxa yezakhono ezingalinganiyo zabasebenzi basevenkileni, umjikelo omde woqeqesho lwabasebenzi, kunye nezinga eliphezulu lokutshintsha, iMobil 1 Maintenance iphumelele inkqubo yoqeqesho ebanzi kunye nenkqubo yoqinisekiso lwezenzululwazi ukuze kuphuculwe izakhono zabasebenzi kulawulo lwenkonzo, ubugcisa bokulondoloza, kunye neteknoloji yokucoca ubuhle. Kwangaxeshanye, idala indlela ecacileyo yophuhliso lwekhondo kubasebenzi kwaye iqonda ukujikeleziswa kweetalente ezivaliweyo kwinkqubo.
Okwangoku, iikhosi ezingaphezu kwe-80 ziye zaphuhliswa, kwaye abantu abangaphezu kwe-10,000 baye baqeqeshwa kwi-intanethi nangaphandle kwe-intanethi, kwaye uqeqesho lwangaphambi kokuvula lufikelele kwi-100%. Kufanelekile ukukhankanya ukuba iZiko leTekhnoloji ye-Shanghai Operation lifakwe ngokusemthethweni ekusebenzeni. Kwixesha elizayo, iZiko leTekhnoloji laseShanghai liza kubonelela ngeevenkile ngeenkonzo zoqeqesho lobuchwephesha kubandakanya ukusebenza kwevenkile, ukuqinisekiswa komsebenzi, inkonzo kunye nolawulo, itekhnoloji kunye nokucocwa kobuhle ngokusebenzisa iikhosi zokusasazwa kwe-intanethi, imisebenzi yethiyori engaxhunyiwe kwi-intanethi, uqeqesho olukhethekileyo kunye nenkxaso yobugcisa ekude.
Misela iibenchmarks zeshishini kwaye nisebenze kunye ukuphumelela ikamva
Kwixesha elizayo, ukugcinwa kweMobil No. 1 imoto kuya kudibanisa ngakumbi izixhobo eziluncedo, ngokuqhubekayo ukuphucula inkxaso yenkonzo, kunye nokuxhobisa ngakumbi ivenkile ukusuka kucwangciso lwangaphambili kunye nophuhliso lweshishini ukuya kumjikelo opheleleyo wekhonkco lokuphucula ukusebenza kakuhle. Ndijonge phambili kwiMobil Nombolo yoku-1 yokugcinwa kwemoto kunye namaqabane anengqondo efanayo ukusebenzisana nokuphumelela, kunye nokukhapha ubomi beemoto ezingakumbi!
Ixesha lokuposa: Oct-11-2021