Kutshanje, iFAW Mazda ikhuphe i-Weibo yayo yokugqibela. Oku kuthetha ukuba kwixesha elizayo kuya kubakho kuphela "i-Changan Mazda" e-China, kwaye "i-FAW Mazda" iya kunyamalala kumlambo omude wembali. Ngokwesivumelwano sohlengahlengiso lwe-Mazda Automobile e-China, i-China FAW iya kusebenzisa i-60% yotyalo-mali lwe-equity kwi-FAW Mazda Automobile Sales Co., Ltd. (emva koku kubhekiselwa kuyo njenge-“FAW Mazda”) ukwenza iminikelo eyinkunzi kwi-Changan Mazda. Emva kokuba ukunyuswa kwenkunzi kugqityiwe, i-Changan Mazda Iya kutshintshwa ibe yindibaniselwano exhaswa ngemali ngokuhlangeneyo ngamaqela amathathu. Umlinganiselo wotyalo-mali wamaqela amathathu (Changan Automobile) 47.5%, (Mazda) 47.5%, kunye (China FAW) 5%.
Kwixesha elizayo, (entsha) iChangan Mazda iya kufumana amashishini anxulumeneyo eChangan Mazda kunye neMazda. Kwangaxeshanye, iFAW Mazda iza kutshintshela kwindibaniselwano exhaswa ngemali yiMazda kunye (entsha) neChangan Mazda, kwaye iqhubeke nokwenza amashishini anxulumeneyo ezithuthi zohlobo lweMazda. Ndikholelwa ukuba esi sisiphumo esihle kakhulu seMazda. Xa kuthelekiswa nomlingane waseJapan uSuzuki, ubuncinci i-brand ye-Mazda ayizange ihoxiswe ngokupheleleyo kwimarike yaseTshayina.
[1] IMazda yibrendi encinci kodwa entle?
Ukuthetha nge-Mazda, olu phawu lusinika imbonakalo yemoto encinci kodwa enhle. Kwaye i-Mazda inika ingcamango yokuba yi-brand ye-maverick, uphawu lobuntu. Xa ezinye iintlobo zeemoto zisebenzisa iinjini ezincinci zokufuduswa kwe-turbocharged, i-Mazda igxininisa ekusebenziseni iinjini ezinqwenelekayo ngokwendalo. Xa ezinye iibrendi ziphuhla zisiya kumandla amatsha, iMazda nayo ayinaxhala kakhulu. Ukuza kuthi ga ngoku, akukho sicwangciso sophuhliso lwezithuthi zamandla amatsha. Akunjalo kuphela, i-Mazda isoloko igxininisa ekuphuhliseni "i-injini ye-rotary", kodwa ekugqibeleni wonke umntu uyazi ukuba imodeli ye-injini ye-rotary ayizange iphumelele. Ngoko ke, ingcamango i-Mazda inika abantu isoloko i-niche kunye ne-maverick.
Kodwa ngaba uthi iMazda ayifuni ukukhula? Ngokuqinisekileyo akunjalo. Kwimizi-mveliso yeemoto yanamhlanje, kuphela ubukhulu becala bunokuba nenzuzo eyomeleleyo, kwaye iibrendi ezincinci azikwazi ukuphuhlisa ngokuzimeleyo. Ukukwazi ukumelana neengozi kuphantsi kakhulu, kwaye kulula ukudityaniswa okanye ukufunyanwa ziinkampani ezinkulu zemoto.
Ngapha koko, iMazda yayikhe yaluphawu oluneenkampani ezimbini ezidityanisiweyo eTshayina, iFAW Mazda kunye neChangan Mazda. Ngoko ukuba iMazda ayifuni ukukhula, kutheni inamashishini amabini adibeneyo? Ngokuqinisekileyo, imbali ye-joint venture brands kunzima ukuyichaza ngokucacileyo kwisivakalisi esinye. Kodwa kuhlalutyo lokugqibela, i-Mazda ayilona uphawu ngaphandle kwamaphupha. Kwakhona ndandifuna ukomelela ngakumbi, kodwa andizange ndiphumelele. Umbono omncinci kunye nomhle namhlanje "uncinci kwaye uhle", kungekhona injongo ye-Mazda yokuqala!
[2] Kwakutheni iMazda ingaphuhli eChina njengeToyota neHonda?
Iimoto zaseJapan zihlala zinegama elihle kwimarike yaseTshayina, ngoko ke uphuhliso lweMazda kwimarike yaseTshayina lunemeko entle yokuzalwa, ubuncinci kuneemoto zaseMelika kunye neemoto zaseFransi. Ngaphezu koko, iToyota kunye neHonda ziphuhliswe kakuhle kwimarike yaseTshayina, kutheni le nto iMazda ingaphuhlisi.
Enyanisweni, inyaniso ilula kakhulu, kodwa zonke iimpawu zemoto eziye zaphuhliswa kakuhle kwimarike yaseTshayina zilungile ukwenza into enye, kukuphuhlisa imodeli yemarike yaseTshayina. Ngokomzekelo, iLavida yeVolkswagen, uSylphy. Buick GL8, Hideo. Zonke zibonelelwa kuphela eTshayina. Nangona iToyota ingenazo iimodeli ezininzi ezikhethekileyo, ingcamango yakwaToyota yokwenza iimoto ezithandwa ngabantu ibisoloko ikho. Ukuza kuthi ga ngoku, umthamo wentengiso useyiCamry kunye neCorolla Enyanisweni, iToyota nayo iyimodeli yokuphuhlisa iimoto kwiimarike ezahlukeneyo. I-Highlander, iSenna, kunye neSequoia zonke zizithuthi ezikhethekileyo. Ngaphambili, i-Mazda ihlala ibambelele kwisicwangciso semveliso ye-niche kwaye ihlala ibambelele kwiimpawu zolawulo lwezemidlalo. Ngapha koko, xa imakethi yaseTshayina yayisekwinqanaba lokuthandwa kweentsuku zokuqala, abasebenzisi babefuna kuphela ukuthenga imoto yosapho eqinileyo. Ukuma kwemveliso yeMazda ngokucacileyo kwakunxulumene nemarike. Imfuno ayihambelani. Emva kweMazda 6, hayi iMazda Ruiyi okanye iMazda Atez eye yaba yimodeli eshushu kakhulu. Ngokuphathelele i-Mazda 3 Angkesaila, enexabiso elihle lokuthengisa, abasebenzisi abazange bayithathe njengemoto yezemidlalo, kodwa bayithenge njengemoto yosapho eqhelekileyo. Ngoko ke, isizathu sokuqala sokuba i-Mazda ingazange iphuhliswe e-China kukuba ayizange iqwalasele iimfuno zabasebenzisi baseTshayina.
Okwesibini, ukuba akukho modeli ifanelekileyo ngokukhethekileyo kwimarike yaseTshayina, ngoko ukuba kukho umgangatho omhle wemveliso, uphawu aluyi kunyamalala njengoko ilizwi lomlomo lomsebenzisi lidluliselwa. Kwaye iMazda ayizange ilawule nomgangatho. Ukusukela ngo-2019 ukuya ku-2020, abasebenzisi baye baveza ngokulandelelana ingxaki yengxolo engaqhelekanga yeMazda Atez. Ndicinga ukuba oku kwakhona umququ wokugqibela ukutyumza FAW Mazda. Ngokwezibalo zokuqala ze "Financial State Weekly" inethiwekhi yomgangatho wemoto ebanzi, inethiwekhi yesikhalazo semoto kunye namanye amaqonga, ngo-2020, inani lezikhalazo ezivela kwi-Atez liphezulu njenge-1493. Ngo-2020 Imoto ephakathi ibekwe kwindawo phezulu kuluhlu lwezikhalazo. Isizathu sesikhalazo sigxininiswe kwisandi segama elinye: isandi esingaqhelekanga somzimba, isandi esingaqhelekanga se-centre console, isandi esingaqhelekanga se-sunroof, isandi esingaqhelekanga sezixhobo zomzimba kunye nezixhobo zombane…
Abanye abanikazi beemoto baxelele amajelo eendaba ukuba emva kokuba abaninzi abanini beemoto ze-Atez beqalise ukukhusela amalungelo, baye baxoxisana nabathengisi kunye nabavelisi ngamaxesha amaninzi, kodwa abathengisi kunye nabavelisi badibanisa kwaye balibazisa ngokungapheliyo. Ingxaki ayizange isombululwe.
Phantsi koxinzelelo oluvela kuluvo loluntu, ngoJulayi wonyaka ophelileyo, umenzi wakhupha ingxelo esemthethweni echaza ukuba iya kuba noxanduva lwengxolo engaqhelekanga echazwe ngabasebenzisi be-Atez be-2020, kwaye iya kulandela ngokungqongqo iziqinisekiso ezintathu zesizwe zokukhusela amalungelo abasebenzisi.
Kufanelekile ukukhankanya ukuba eli nqaku alikhankanyi indlela "yokuqalekisa" ingxolo engaqhelekanga, kuphela ukuba kufuneka ilungiswe ngokuhambelana nenkqubo yokulungiswa okusemgangathweni, kodwa iyavuma ukuba "ukuphindaphinda kungenzeka." Abanye abanikazi beemoto baphinde baxela ukuba ingxolo engaqhelekanga iphinde yavela emva kweentsuku ezimbalwa emva kokuhlola kunye nokulungisa isithuthi esiyingxaki ngokuhambelana nemiyalelo.
Ngoko ke, umba womgangatho wenza ukuba abasebenzisi balahlekelwe ngokupheleleyo yintembelo kwi-brand ye-Mazda.
[3] Ukujongana nekamva, yintoni enye enokuthi iChangan Mazda iyazi?
Kuthiwa i-Mazda inobuchwepheshe, kodwa kuqikelelwa ukuba i-Mazda ngokwayo ayizange ilindele ukuba imodeli ethengiswa kakhulu kwimarike yaseTshayina namhlanje isaxhotyiswe nge-2.0-litre yendalo enqwenelekayo yemodeli ephantsi. Ngaphantsi kwamaza ombane wehlabathi jikelele, uphando kunye nophuhliso lweenjini zokutsha zangaphakathi zisagxile, kunjalo, kuquka iinjini ezijikelezayo abalandeli abacinga ngazo. Nangona kunjalo, emva kokuba injini yokunyanzeliswa kwe-injini yaba yinto engathandekiyo yokucima njengoko bekulindelekile, i-Mazda nayo yaqala ukucinga malunga neemodeli ezicocekileyo zombane.
I-CX-30 EV, imodeli yokuqala yombane ecocekileyo eyasungulwa yi-Mazda kwimarike yaseTshayina, inoluhlu lwe-NEDC lweekhilomitha ezingama-450. Nangona kunjalo, ngenxa yokongezwa kwebhetri, i-CX-30 yasekuqaleni igudileyo kwaye ihambelanayo, iphakanyiswe ngokukhawuleza kakhulu. , Kubonakala kungalungelelaniswa kakhulu, kunokuthiwa oku kungalungelelaniswa kakhulu, uyilo olungenancasa, ngumzekelo omtsha wamandla wamandla amatsha. Iimodeli ezinjalo ngokucacileyo azikhuphisani kwimarike yaseTshayina.
[Isishwankathelo] Ukudityaniswa kweMazda eMantla kunye neyoMzantsi yinzame zokuzinceda, kwaye ukudityaniswa akuyi kusombulula ingxaki yeMazda.
Ngokwezibalo, ukusuka ngo-2017 ukuya ku-2020, ukuthengiswa kwe-Mazda e-China kwaqhubeka nokuhla, kwaye i-Changan Mazda kunye ne-FAW Mazda nazo azinathemba. Ukususela ngo-2017 ukuya ku-2020, intengiso ye-FAW Mazda yayiyi-126,000, i-108,000, i-91,400, kunye ne-77,900, ngokulandelanayo. Iintengiso zonyaka zeChangan Mazda zazili-192 000, zili-163 300, zili-136 300 nezili-137 300 ngokulandelelanayo. .
Xa sasithetha ngeMazda ngaphambili, yayinenkangeleko entle, uyilo olulula, ufele oluhlala ixesha elide kunye nokusebenzisa amafutha aphantsi. Kodwa ezi mpawu ngoku zifikelelwa phantse naluphi na uhlobo oluzimeleyo. Kwaye ingcono kune-Mazda, kwaye nobuchwephesha obuvezwe ngophawu lwayo bunamandla ngakumbi kuneMazda. Iimpawu ezizimeleyo zibazi abasebenzisi baseTshayina ngcono kuneMazda. Ekuhambeni kwexesha, i-Mazda iye yaba yi-brand eshiywe ngabasebenzisi. Ukudityaniswa koMntla noMzantsi weMazda kulinge lokuzinceda, kodwa ngubani onokuqinisekisa ukuba iChangan Mazda edityanisiweyo iya kukhula kakuhle?
Ixesha lokuposa: Sep-01-2021