Ngomhla wama-25 ka-Agasti, imodeli ye-Porsche ethengiswa kakhulu i-Macan igqibe ukulungiswa kokugqibela kwexesha leemoto zamafutha, kuba kwisizukulwana esilandelayo seemodeli, i-Macan iya kuphila ngendlela yombane ococekileyo.
Ngokuphela kwexesha leenjini zokutsha zangaphakathi, iimpawu zeemoto zezemidlalo eziye zahlola imida yokusebenza kweenjini zikwajonge ixesha elitsha leendlela zokumisa. Ngokomzekelo, i-Bugatti, eyayifakwe ngaphambili kwi-electric supercar i-Rimac, iya kusebenzisa i-top-notch yokugqibela. Ubuchwephesha bezakhono ze-supercars zombane ziqonda ukuqhubeka kwe-brand kwixesha lokufakelwa kombane.
IPorsche, ethe yafaka izithuthi ezixutyiweyo kwiminyaka eyi-11 eyadlulayo, ikwajongene nengxaki efanayo kwindlela yokufaka umbane ngokupheleleyo kwixesha elizayo.
Nangona i-brand yemoto yezemidlalo esekelwe e-Stuttgart, eJamani yakhupha imoto yezemidlalo yombane yokuqala ye-brand Taycan kulo nyaka uphelileyo, kwaye iceba ukufezekisa i-80% yeentengiso zeemodeli ezicocekileyo zombane kunye ne-hybrid ngo-2030, ayinakuphikiswa ukuba ukuvela kombane Umsantsa phakathi kweempawu kwixesha langaphambili lenjini yokutsha yangaphakathi iye yalingana. Kulo mongo, iPorsche ibambelela njani kwisixeko sayo sokuqala sokusebenza?
Okubaluleke ngakumbi, kulo mzila omtsha, ixabiso lophawu lwemoto lichithwa ngokuthula. Ngokuyilwa kwezibonelelo ezitsha ezahlukeneyo ngokuqhuba ngokuzimeleyo kunye nothungelwano olukrelekrele, oko kulindelwe ngabasebenzisi kwiimpawu zexabiso leemoto nako kwandisiwe ukuya kufuna amava kunye neenkonzo ezongeziweyo. Kule meko, iPorsche iqhubeka njani nexabiso layo elikhoyo?
Ngobusuku bangaphambi kokuqaliswa kwe-Macan entsha, intatheli yenza udliwano-ndlebe no-Detlev von Platen, ilungu lebhodi yesigqeba sehlabathi se-Porsche, enoxanduva lokuthengisa nokuthengisa, kunye noJens Puttfarcken, umongameli kunye ne-CEO ye-Porsche China. Inokubonwa kwithoni yabo ukuba i-Porsche inethemba lokukhuphisana nengundoqo ye-brand. Amandla agqithiselwa kwixesha lokufakelwa kombane, kwaye ulandele umkhwa wamaxesha ukubunjwa kwakhona kwexabiso le-brand.
1. Ukuqhubekeka kweempawu zophawu
"Elona xabiso libalulekileyo lePorsche luphawu." U-Detlev von Platen watsho ngokunyanisekileyo.
Okwangoku, ukhuphiswano oluphambili lweemveliso zeemoto luhlengahlengiswa phantsi kwempembelelo yee-epoch-making brands ezifana neTesla. Umsantsa wokusebenza kweemoto uye wathanjiswa ngokufakelwa umbane, ukuqhubela phambili ngokuzimela kuzise iingenelo ezahlukeneyo zokukhuphisana, kwaye iteknoloji yokukhuphela i-OTA emoyeni ikhawulezisile. imbono engokwemvelo yexabiso lebhrendi.
Ngokukodwa kwiimpawu zemoto yezemidlalo, izithintelo zobuchwepheshe ezifana neteknoloji yomatshini eyakhiwe ngexesha leenjini zokutsha zangaphakathi ziye zasondela kwi-zero kumgca wokuqalisa wombane ofanayo; ixabiso elitsha lophawu oluziswe bubuchwephesha obukrelekrele bukwachaphazela uhlobo lweemoto zemidlalo. Iimpawu zoyelelwano lwexabiso ezilulutho ziyaxutywa.
“Okwangoku kwinqanaba lenguqu kwishishini leemoto, ezinye iibrendi ezaziwayo ziye zancipha kwaye zanyamalala ngenxa yokuba khange baqonde ukuba kwenzeka njani utshintsho oluphazamisayo, njengokhetho lwabathengi, amaqela amatsha abathengi, kunye neendlela ezintsha zokukhuphisana. “Ngokombono kaDetlev von Platen, ukuze ukwazi ukumelana nolu tshintsho kwimeko-bume yokhuphiswano, iPorsche kufuneka iziqhelanise nemo engqongileyo, itshintshe ngenkuthalo, kwaye itshintshe ixabiso elikhethekileyo lophawu kunye nokhuphiswano olungundoqo ukuya kwixesha elitsha. Oku kuye kwaba yindima ebalulekileyo kulo lonke uhlobo lwePorsche kunye nenkampani kwixesha elizayo. Indawo yokuqala yobuchule.
“Kwixesha elidlulileyo, abantu bebesetyenziselwa ukudibanisa iibrendi ngokuthe ngqo kwiimveliso. Umzekelo, imveliso yemodeli yePorsche ebalaseleyo, i-911. Ukuphathwa kwayo okwahlukileyo, ukusebenza, isandi, amava okuqhuba kunye noyilo kwenza kube lula kubathengi ukudibanisa i-Porsche nezinye iimpawu. Yahlula.” U-Detlev von Platen wabonisa, kodwa ngenxa yokuba ukusebenza okuphezulu kulula ukufezekisa kwixesha lezithuthi zombane, ukuqonda kwabathengi kunye nenkcazo yeengcamango zokunethezeka nazo ziyatshintsha kwixesha elitsha. Ngoko ke, ukuba i-Porsche ifuna ukugcina ukhuphiswano lwayo olungundoqo, kufuneka ” Yandisa kwaye yandise ulawulo lophawu” ukuqinisekisa ukuba “imbono yomntu wonke yophawu lwePorsche ibisoloko yahlukile kwezinye iimpawu”.
Oku kuqinisekiswa yingxelo yomsebenzisi kaTaycan kunyaka omnye emva koluhlu lwayo. Ukujonga kuvavanyo lwabanini abanikezelweyo ukuza kuthi ga ngoku, le moto yemidlalo yombane esulungekileyo ayikaphambuki kwiimpawu zophawu lwePorsche. "Siyabona ukuba kwihlabathi, ngakumbi eTshayina, iTaycan yamkelwa ngabathengi njengemoto ecocekileyo yemidlalo yePorsche, ebaluleke kakhulu kuthi." U-Detlev von Platen uthe, kwaye oku kubonakaliswa ngakumbi kwinqanaba lokuthengisa. Kwiinyanga ezintandathu zokuqala ze-2021, umthamo wokuhanjiswa kwePorsche Taycan ngokusisiseko ufana nedatha yokuthengisa unyaka wonke ka-2020. NgoJulayi walo nyaka, uTaycan waba yintshatsheli yokuthengisa phakathi kwazo zonke iimodeli zombane zeempawu zodidi kunye ixabiso elingaphezulu kwe-500,000 yeyuan e-China.
Okwangoku, umkhwa wokutshintsha ukusuka kwi-injini yokutsha yangaphakathi ukuya kumbane awunakuguqulwa. NgokukaDetlev von Platen, owona msebenzi ubalulekileyo wePorsche kukudlulisa uphawu, umoya wemoto yezemidlalo, kunye nokuthenjwa koluntu kunye nokuvunywa kweminyaka engaphezu kwe-70 kuyo nayiphi na imodeli elandelayo. Kwimodeli.
2. Ukwandiswa kwexabiso lophawu
Ukongeza ekunikezelweni kondoqo wemveliso, iPorsche ikwalandela imfuno yabathengi yokuphuculwa kwamava omsebenzisi kwixesha elitsha kunye nokwandisa ixabiso lebhrendi yePorsche. “Njengophawu olunokugcina unxibelelwano lweemvakalelo kunye nokunamathela okuphezulu kubathengi kunye nabanini beemoto, iPorsche ayinikezi mveliso kuphela, kodwa inika amava acocekileyo kunye neemvakalelo ezijikeleze yonke isithuthi sePorsche, kubandakanya inkcubeko yoluntu yasePorsche njalo njalo. ” Detlev von Platen Express.
Kuxelwe ukuba kwi-2018, i-Porsche imise i-Porsche Experience Centre e-Shanghai, evumela abasebenzisi ukuba bafikelele kwiimoto zezemidlalo ze-Porsche kunye nenkcubeko yomdyarho, kwaye ibonelela ngejelo elilungele ngakumbi kubasebenzisi ukuba bafumane iimpawu ze-brand ye-Porsche. Ukongeza, kwango-2003, iPorsche ikwaphehlelele iNdebe yePorsche Carrera yaseAsia kunye neNdebe yeMidlalo yaseTshayina yePorsche, ivumela abantu abathanda imidlalo yaseTshayina abathanda umdyarho kunye nabathanda umdyarho ukuba bafikelele kwiimoto zomdyarho.
Kungekudala, siye saseka iPorsche Asia Pacific Racing Trading Co., Ltd. ukubonelela abathengi bomdyarho ngokulula ngakumbi ekuthengeni iimoto. Umzekelo, abathengi banokuthenga ngokuthe ngqo iimoto zomdyarho wePorsche kunye neenkonzo ezinxulumene noko ngeRMB. ” UJens Puttfarcken uxelele iintatheli, "Kwixesha elizayo, i-Porsche Iza kubonelela abasebenzisi ngamathuba amava amaninzi, ukwandisa utyalo-mali kunye namanqaku okuthintela, ukwenzela ukuba abanikazi beemoto zaseTshayina kunye nabathengi banamathuba amaninzi okunandipha uphawu lwePorsche.
Kwiintsuku ezimbalwa ezidlulileyo, iPorsche China iphinde yaphucula ubume bayo bombutho. Isebe eliphuculweyo lolawulo lwabathengi liya kugxila ekuphandeni amava omthengi kunye nokuqokelela impendulo kula mava ukwenza uphuculo. Oku kuye kwaba yinxalenye ebalulekileyo yexabiso le-brand elandisiweyo le-Porsche. Ayisiyiyo loo nto kuphela, kwixesha elizayo, sinethemba lokuba zonke iinkonzo zinokudityaniswa ngokugqibeleleyo nedijithali ukwenza amava ohlobo olugqithisileyo. UJens Puttfarcken uthe.
3. Isebe leR&D laseTshayina
Ukubunjwa kwakhona kwexabiso le-brand ye-Porsche akubonakali nje ekufudukeni kwengundoqo yemveliso kunye nohlaziyo lwenkqubo yonke yamava omsebenzisi, kodwa nakwi-innovation ye-teknoloji yokusika. Okwangoku, ihlabathi likwinguqu yedijithali. Ukuqinisekisa ukuba iimpawu zinokulandela ngolu tshintsho, i-Porsche inqume ukuseka isebe lophando kunye nophuhliso e-China kunyaka ozayo. Ngelixa ibamba kwaye iqikelela iimfuno zabathengi baseTshayina, iya kusebenzisa imakethi yaseTshayina kunxibelelwano oluhle, ukuqhuba ngokuzimela, kunye nedijithali. Fumana izibonelelo zokuthandwa kosetyenziso lwetekhnoloji ye-cutting-edge, uyinike ingxelo kwi-Porsche Global, kwaye ikhuthaze iteknoloji entsha.
"Imakethi yaseTshayina ikhokela ihlabathi malunga nokutsha, ngakumbi kwiindawo ezinjengokuqhuba ngokuzimela, ukuqhuba ngokungenamntu, kunye nokunxibelelana ngobuchule." U-Detlev von Platen uthe ukuze basondele kwiimarike kunye nabathengi abanamathuba amatsha, i-Porsche yagqiba ekubeni iqhube uphando olunzulu. Iindlela zophuhliso lwetekhnoloji eziphambili kunye nezalathiso zaseTshayina, ngakumbi kwiindawo abathengi baseTshayina abakhathalele kakhulu kuzo, ezinje ngedijithali kunye nonxibelelwano oluhlakaniphileyo, kunye nokuthumela ngaphandle itekhnoloji yaseTshayina yokuya phambili ukunceda uphuhliso lwePorsche kwezinye iimarike.
Kuxelwe ukuba isebe le-R&D le-Porsche e-China liya kunxulumana ngokuthe ngqo neziko le-Weissach R&D kunye neziseko ze-R&D kweminye imimandla, kwaye liya kudibanisa iPorsche Engineering Technology R&D (Shanghai) Co., Ltd. kunye nePorsche (Shanghai) Digital Technology Co., Ltd. . ngokusebenzisa i-R & D ezininzi Intsebenziswano yeqela iya kusinceda siqonde kwaye sihlangabezane neemfuno zemarike yaseTshayina ngokukhawuleza.
Lilonke, sihlala sinethemba malunga neenguqu kunye nophuhliso. Sikholelwa ukuba oku kuya kusikhuthaza ukuba siqhubeke nokubumba ixabiso lophawu lwePorsche kwixesha elizayo. " Detlev von Platen uthe
Ixesha lokuposa: Sep-06-2021