Ngesiqingatha ukuya ngo-2021, imakethi ye-auto yaseTshayina ibonise ipateni entsha kunye nentsingiselo kwisiqingatha sokuqala sonyaka.Phakathi kwazo, imarike yeemoto zodidi, eye yakhula ngesantya esiphakamileyo, iye “yavutha” ngakumbi kukhuphiswano.Ngakolunye uhlangothi, i-BMW, i-Mercedes-Benz kunye ne-Audi, i-echelon yokuqala yeemoto zodidi oluphezulu, isagcina ukukhula okuphindwe kabini kwaye iyaqhubeka nokubamba isabelo semarike;kwelinye icala, abanye abavelisi beemoto eziphakamileyo bavela ngokukhawuleza, ngoko ke kwiimpawu ezininzi zendabuko, imarike Uxinzelelo lwanda kakhulu.
Kulo mxholo, ukusebenza kweemarike zeVolvo kwisiqingatha sokuqala salo nyaka kudlule oko kulindelwe ngabantu abaninzi.NgoJuni odlulileyo, iintengiso zasekhaya zeVolvo zifikelele kwi-16,645 yezithuthi, kunye nokunyuka konyaka-ngonyaka we-10.3%, ukuzuza ukukhula okuphindwe kabini kwinyanga ye-15.Kwisiqingatha sokuqala sika-2021, intengiso yeVolvo eyongezelekayo kwilizwe laseTshayina yayingama-95,079, ukwanda kwe-44.9% ngonyaka, kwaye izinga lokukhula ligqithise iMercedes-Benz kunye neBMW, ibeka irekhodi eliphezulu.
Kufanelekile ukukhankanya ukuba isabelo semarike yeVolvo ngoJuni yafikelela kwi-7% kwinyanga enye, ukunyuka kwe-1.1% ngonyaka, okuye kwabetha irekhodi eliphezulu kulo nyaka.Kwisiqingatha sokuqala sonyaka, isabelo semarike sifikelele kwi-6.1%, ukunyuka konyaka-ngonyaka kwe-0.1%, kudlula imarike ebanzi kwibhodi.Ngelo xesha, ukuthengiswa kweemodeli ze-Volvo ze-300,000-400,000 ziyaqhubeka nokunyuka, amaxabiso e-terminal eemodeli zawo azinzile, kwaye inzuzo iyaqhubeka nokunyuka.Sele kukho inani leemodeli kuluhlu olungxamisekileyo.
IVolvo ifumana ukuhoywa nokuthandwa ngabathengi ngakumbi nangakumbi.Ukukhula kwengqwalasela yophawu lweVolvo kuqala phakathi kweempawu zodidi lwemveli kumaqonga ahlukeneyo, kwaye inani labalandeli abakwisikhundla sophawu lonyuke kakhulu.Ukusebenza kwenqanaba elimangalisayo kubonisa ukuba iVolvo inesiseko esinzulu sabasebenzisi, kwaye konke oku kuthatyathwe kuphuculo lwemveliso yeVolvo kunye nenkonzo, ebonisa ukuzinikela noxanduva lokwenene.Ngoku iVolvo ithe chu ukuhamba kwindlela yobunewunewu.
Ukukhuthaza uphuhliso oluzinzileyo
Emva kokunyuka okuthe gqolo kwintengiso kunye nesabelo semarike, kukho iiseti ezininzi zedatha ezifuna ukuhoywa ngakumbi.Okokuqala, ukuthengiswa kwazo zonke iimodeli zeVolvo ziqhube kakuhle, zibonisa ukuphucuka kwamandla emveliso ngokubanzi.Kwisiqingatha sokuqala sonyaka, i-XC90 kunye ne-S90 zithengise iiyunithi ze-9,807 kunye ne-21,279 ngokulandelanayo;i-XC60 ithengise iiyunithi ezingama-35,195, ukwanda ngama-42% unyaka nonyaka;imodeli ye-S60 ikhule kakhulu, kunye neeyunithi ezipheleleyo ze-14,919 ezithengisiweyo, ukwanda kwe-183% unyaka nonyaka;i XC40 ithengiswe 11,657 iiyunithi, Iye yaba imodeli engundoqo entsha kunye nokwanda okubalulekileyo kwiintengiso.
Okwesibini, ngokwamandla amatsha nobukrelekrele, iVolvo iwabonisile amandla ayo, nto leyo ethetha ukuba iza kuba kwindawo ephambili kukhuphiswano oluzayo.Idatha yokuthengiswa kwehlabathi kwisiqingatha sokuqala sonyaka ibonise ukuba ukuthengiswa kwehlabathi jikelele kwe-Volvo RECHARGE series kubalelwa kwi-24.6% yokuthengiswa ngokubanzi, ukunyuka kwe-150% ngonyaka, okukhokelela ekukhuleni kweemarike zemoto zodidi;kwikota yokuqala yalo nyaka, iintengiso zeVolvo XC40 PHEV kunye neVolvo XC60 PHEV kanye zinqwenela ukuya kwinqanaba elifanayo.Icandelo lemarike No.1.
Okwangoku, iimoto ze-Volvo zenze i-48V hybrid, i-plug-in hybrid kunye ne-matrix yemveliso yombane ecocekileyo, ehamba phambili ekuqondeni ukuguqulwa kombane.Kwangaxeshanye, iimveliso zeVolvo, ezibandakanya i-XC40, uthotho olutsha lwe-60 kunye neemodeli ezingama-90, zifumene ukuphuculwa kwemveliso ekrelekrele.
I-Volvo ayinikeli ingqalelo kuphela ekukhuleni kweentengiso, kodwa inika ingqwalasela ngakumbi ukuzinza kophuhliso, kwaye izalisekisa isicwangciso sophuhliso jikelele senkampani kwixesha elizayo.U-Yuan Xiaolin, uSekela Mongameli oPhezulu weVolvo Car Group, uMongameli kunye ne-CEO yeVolvo Cars Asia Pacific, uthe: "Kwixesha elidlulileyo, sasizimisele ukukhusela ubomi babo bonke abathathi-nxaxheba kunye nabaqhubi.Ngoku, iVolvo iya kukhusela umhlaba ngesimo sengqondo esifanayo.Nemekobume abantu abaxhomekeke kuyo.Asiyi kuzifuna kuphela ngeyona migangatho iphezulu, kodwa siya kuqhubeka nokusebenza kunye nawo onke amahlakani kwishishini ukukhuthaza ngokudibeneyo ukuguqulwa kwekhabhoni ephantsi yalo lonke ikhonkco lexabiso kunye nokuphumeza isicwangciso sophuhliso oluluhlaza kunye noluzinzileyo.
Isicwangciso sophuhliso oluzinzileyo seVolvo Car sahlulwe saba ziindawo ezintathu eziphambili-inyathelo lemozulu, uqoqosho olujikelezayo, kunye nemigaqo yoshishino kunye noxanduva.Iinjongo zeVolvo Cars kukuba ibe yinkampani yemozulu yehlabathi jikelele engenamthwalo ngo-2040, inkampani yoqoqosho ejikelezayo, kunye nenkokeli eyaziwayo kwiindlela zokuziphatha kushishino.
Ke ngoko, malunga nophuhliso oluzinzileyo, iVolvo iphunyezwe ngokwenyani kulo lonke ikhonkco loluhlu lwemizi-mveliso enyukayo nasezantsi.Kwinqanaba lemveliso, iVolvo Cars yeyokuqala imoto yemveli ukucebisa isicwangciso esibanzi sokufakelwa kombane kwaye ikhokele ekubizeni indlela yokuvalelisa kwimodeli enye yenjini yokutsha yangaphakathi.Injongo yayo kukwenza i-50% yeentengiso zonyaka zenkampani kwihlabathi ngo-2025 izithuthi zombane ezicocekileyo kwaye zibe zizithuthi zombane ezicocekileyo ngo-2030. Iinkampani zeemoto zodidi.
Kwangaxeshanye, ngokubhekiselele kwimveliso kunye nekhonkco lokubonelela, iVolvo nayo iqalile isantya sokungathathi hlangothi kwekhabhoni eTshayina.Isityalo saseChengdu sisebenzise i-100% yamandla ombane avuselelweyo ukususela kwi-2020, ibe yindawo yokuqala yokuvelisa imoto e-China ukufezekisa ukungathathi hlangothi kwekhabhoni yamandla ombane;ukuqala kwi-2021, isityalo saseDaqing siya kuqonda ukusetyenziswa kwe-100% yamandla ombane avuselelweyo.Iimoto zeVolvo zisebenze ngokusondeleyo nabanikezeli beenkonzo ukunciphisa ukukhutshwa kwezinto ezikhutshwayo kulo lonke ikhonkco lokubonelela.
Inkonzo enenkathalo inokugcina abathengi
Ngokunyuka kwenani lamandla amatsha okwenza iimoto, kuzise ukhanyiso olutsha oluninzi kwishishini leemoto.Akunjalo kuphela iimoto eziguqukayo, kodwa iinkonzo ezinxulumene nemoto nazo ziyatshintsha.Kwixesha elizayo, iimoto zitshintshile ukusuka ekuthengiseni nje iimveliso ukuya "kwimveliso + inkonzo".Iinkampani zeemoto kufuneka zichukumise abathengi ngeemveliso kwaye zigcine abathengi ngeenkonzo."I-Top-notch" kwinkonzo yenye yezinto eziphambili zokugcina abasebenzisi beVolvo.
NgoJulayi kulo nyaka uphelileyo, iVolvo Cars ikhuphe imbono entsha yenkonzo emva kokuthengisa: “Yenze ikhuseleke kwaye iphelele ngakumbi”, ebandakanya iwaranti yobomi bonke beenxalenye, ukugcinwa ngokukhawuleza ngokuqeshwa, ukuthathwa simahla kunye nokuhanjiswa, ixesha elide. ishishini, i-scooter ekhethekileyo, uMgcini wemozulu yonke, izibophelelo zenkonzo ezintandathu zizonke.Uninzi lwezi nkonzo ziye zaba ngowokuqala kushishino, nto leyo ebonisa kuphela ukunyaniseka Volvo kwinkonzo kunye nokuzithemba kumgangatho wayo imveliso, kodwa izisa ukukhula ngokukhawuleza uphawu kweli lizwe.
UFang Xizhi, usekela mongameli wenkonzo yasemva kokuthengiswa kweVolvo Cars Greater China Sales Company, uthe injongo yeVolvo yokuqala yokuphehlelela izibophelelo ezintandathu zenkonzo kukungachithi umzuzwana ngamnye wabasebenzisi, ungachithi yonke ipeni yabasebenzisi, kwaye usebenze njengenkampani. iarhente yokuhamba ngemfonomfono kubasebenzisi.Oonogada.Enkosi kumanyathelo eenkonzo emva kwentengiso ezininzi, ngoJuni ka-2020, kuphando olwenziwe ngumbutho ogunyazisiweyo, iVolvo XC60 kunye ne-S90 iimoto ezimbini ezithengiswa kakhulu ziphantse zafikelela kwelona nqanaba lisezantsi kwinqanaba elifanayo kwicandelo lentengiso. .
I-Volvo ayijonganga kuphela ikamva, kodwa ihambelana namaxesha.Kwixesha elizayo, iVolvo iza kuqhubeka nokuzalisekisa izibophelelo ezintandathu zeenkonzo eziphambili kwaye iphinde imisele umgaqo-nkqubo wenkonzo eyenzelwe wena ukulungiselela ukufakelwa kombane nobukrelekrele.Umzekelo, ekuphenduleni iinkxalabo zenkonzo kubasebenzisi bezithuthi zombane, iVolvo iye yazisa isicwangciso sokutshaja esipheleleyo ngeendlela ezikrelekrele.Yakha iimeko zangaphandle kubasebenzisi beVolvo ukuba "babize yonke indawo".
Ukongeza, iVolvo ikwajonge ngenkuthalo intsebenziswano nababoneleli ngeenkonzo ezikumgangatho ophezulu ukubonelela abasebenzisi ngamalungelo okutshaja simahla kunye neenkonzo ezingundoqo zokusebenzisa amandla.Kwixesha elizayo, izikhululo zokutshaja zohlobo olulodwa zakwaVolvo nazo ziya kuthunyelwa kwizixeko eziphambili.Kukholelwa ukuba kwikamva elingekude, abasebenzisi beVolvo baya kuba nakho "ukutshaja kuyo yonke indawo."
"Nokuba lixesha lemveli okanye ixesha lobukrelekrele ngoku nakwixesha elizayo, into etshintshileyo iVolvo kukuphucula amava enkonzo, kwaye ingqikelelo yebrendi "ejolise ebantwini" ayitshintshanga.Kungenxa yoko le nto iVolvo isenza abasebenzisi “intliziyo yesibini”.Oku kukwangundoqo kwimpumelelo yeVolvo kwixesha elizayo,” utshilo uFang Xizhi.
Ixesha lokuposa: Aug-16-2021